A Multimodal Annotated Source List, Part I
Official Coca-Cola “Big Game” Commercial 2014
This source is a short-clip from a commercial that aired during the 2014 Superbowl. Right after it aired, it raised a lot of controversy, as people spoke in different languages, and comments regarding living in “America” and speaking English began to spark. This is an important source because it highlights all types of migrants, as opposed to focusing on one group. Because it was aired in a popular and national sporting event, the commercial received immense amount of views, so it will help me understand what popular perception is.
This source is a short-clip from a commercial that aired during the 2014 Superbowl. Right after it aired, it raised a lot of controversy, as people spoke in different languages, and comments regarding living in “America” and speaking English began to spark. This is an important source because it highlights all types of migrants, as opposed to focusing on one group. Because it was aired in a popular and national sporting event, the commercial received immense amount of views, so it will help me understand what popular perception is.
Server—Commercial from fwd.comThis source was produced by the founder of Facebook, Mark Zuckerberg, which places it at a unique position in social media, as the producer owns one of the biggest social media outlets. This commercial is good at highlighting the experience of one immigrant, but may be weak at portraying other migrants, especially on the basis of age, gender, and migratory status.
Family Guy
Instead of taking an entire episode of Family Guy, my analysis will focus on an 18 second clip that addresses “border-crossing”. The clip will be helpful because it is an animated perspective of migrants. I can talk about the migrant experience in a humorous perspective because Family Guy opens that space, but I am unsure if it may weaken the argument. However, it can also strengthen it. Because this commercial is about creative expression, it will be drastically analyzed compared to the past 2.
Instead of taking an entire episode of Family Guy, my analysis will focus on an 18 second clip that addresses “border-crossing”. The clip will be helpful because it is an animated perspective of migrants. I can talk about the migrant experience in a humorous perspective because Family Guy opens that space, but I am unsure if it may weaken the argument. However, it can also strengthen it. Because this commercial is about creative expression, it will be drastically analyzed compared to the past 2.
Fairimmigrationreform.org PosterThis source portrays two different family images, which are great assets to concentrate on. The idea of family unity is obvious at the top with the two mothers and their daughter being held in their arms. This is an asset because it triggers emotion. I could take part of the poster and analyze it, and then compare it to the other poster.
BrokenCountry.com MemeThis meme also invokes humor based on the format. The asset would be the quotation, as it is strictly making a comment on “immigration reform”, and the text is all capitals, and huge, clearly calling for attention. The image will be good to contrast the image before.
Part 2: Because the videos are taken from YouTube, they have become immediately accessible to the audience. According to the literature in the Ethics of Collecting Sources and Assets chapter of Writer/Designer, I believe that I can use these sources for educational purposes. In addition, these are sources taken from mainstream media, and most were also produced by mainstream media for the purpose of mass sharing.
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