1.
My
attention is automatically given to the notepad in the video. Although there
are a significant amount of potential distractions in the video, the strategies
that the author uses to emphasize the notepad are effective (i.e.: nothing else
is moving but the pen, there is enough allotted time to read what each
illustration is stating/ portraying, etc.).
2.
The
moment when the woman disappears can be classified as emphasis because it stresses
the idea that the “process” of the illustrations are over, and now the audience
must read them to fully understand what is going on. The two different pages—“Digital
Rights Management/ Digital Robbing Maniacs” and “Criminal”— are also the only
images with writing, which is a mode of communication that needs to be read, so
the stillness and the disappearance of the woman is an effective strategy
3.
The
sound on the video goes well with the visuals because it has a
mysterious/adventurous feel. For example, the music goes the best with the
second illustration, which reads “Criminal”, as the music is something that
would be expected to come out of an action film. By appealing to the senses,
the composition and emotional emphasis are effective throughout the clip.
1.
The
text and the background do contrast, as the text is easy to read (very dark
background against complementing, light font). Although the man is walking in
the background, the use of color saturation was good so that it was not a
distraction.
a.
The
big square shows the audience that attention should be only on what is in the
square
b.
The
moving letters force the audience to read the description, because if the
audience does not, then they will miss the purpose— to give information and
encourage undergraduate students to apply to "The Jump".
2.
Now
that the solid background is back, it allows those that are interested in
applying to “The Jump” to place all of their energy on the instructions. If the
background motions were still included, there would be a greater chance that
instructions would not be followed and/or appear confusing. By fully
emphasizing the text, the filmmakers are trying to send out clear and direct
instructions in a small amount of time.
3.
For
a flyer, I would probably do something in the first 20-30 seconds: have a
background with a type writer/ journal and maybe Dan. However, that would just
be the background and there would be a solid block to contrast it and place all
eyes on the block. Inside the block, there would be la description (as short of
one as I can) about what the purpose is, instructions and who to speak in
person with. if there are social media links, I would provide those as well.
1. At a young age, if we are privileged enough to be part of the education system, we are taught to count, and the power in numbers. At first is just 1+1 = 2
2. As we grow older, we begin to read the meter, and time becomes a priority, we need to know how to count it, and use it well
3. When we enter the workforce, we are introduced to the idea of “modernity”, where we begin to use quantitative and qualitative modes of imperialism, globalization and industrialization
4. We can get so carried away that we ourselves are priced and become capitalist statistics
5. Is this the American way?
1.
The
Alignment of the letters intrigues me to wonder what other scenes will be like
in the sequence. Because the letters are dwindling down a dark page, the
alignment has a mysterious appeal. In addition, because the words are timed,
the reader is forced to read them fast.
2.
The
"Earth" scene is consistent in aligning each word and placing them in
the same spot. This is a good visual effect as it does not have the audience
skim all over the page to see where the next word will be coming from. Some of
the elements that I focus on the most are the letters that are in yellow,
because I feel that it's odd and there's probably a deeper reason to why some
letters are highlighted. The background noise helps pair up visuals with sounds
to create a more holistic scene. The upside down mood and color scheme is
elements that seem purposefully there. As a result, if those elements were
changed, then the alignment of the words would not have the same effect.
3.
Since
the lines in the poem are aligned to the left, they give the reader something
to follow visually. The importance of this is that the scene opens up with the
geese flying atop, but then the words dropping down take ownership of the piece
to highlight the poet. Unfortunately, the system is not allowing me to hear the
background noise in this scene, so I cannot answer the questions about the
audio track.
4.
The
curvature of the words make the tears literally drip out of the eye-- the words
are the tears. Because the words are coming from the bags of the eyes, it
creates a cool visual that also aligns to waves. Again, I cannot hear what the
man in the audio track is saying, but the effect that the words make at the end
when it turns into the moon make the entire visual. If the words did not fall
into the moon, then the reader would question the creative design based on
cohesion and logic of how things fit in together.
5.
Because
the three scenes are not aligned, the text does not highlight one over the
other, nor does it specify in what order to watch the scenes. This alignment
puts the audience in power by giving them the option of what they wish to see
and when. This may be more appealing because the audience is part of the visual
and not just the observer.
For the
book cover to the left, I decided to group like-minded elements
typographically, by placing them close together. For example, the title, The
Seagull, is in big letters at the top, followed by a subheading, explaining
what the text will be about. Directly underneath, there is an actual photograph
of a seagull, which just adds to aesthetics. Completely separate, the author’s
name is displayed on the center bottom, which creates the distinction between
elements. A potential limitation in this cover is the use of space, and the
fact that everything is centered. I wonder if further experimentation, where
the different corners are used, would create a more effective and pleasing
cover.
**all of the section headings were taken from Google Images
